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Consumer strategy and real-world insight photography

Better products. Deeper consumer understanding. Smarter growth.

Ideas grounded in people.
Decisions powered by insight.

The Consumory is a boutique innovation and growth advisory connecting consumer understanding, product science, and analytics to help brands create better products and make smarter decisions.

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Connected expertise

Different perspectives.
One connected approach.

Bring the right expertise together around the decision you need to make.

Our People

Experienced leadership.
Human connections.

Connect with Natasha to bring consumer understanding, product science and analytics together around your next decision.

Natasha Dsouza, Chief Insights Officer of The Consumory — original photograph

Chief Insights Officer

Natasha Dsouza

Natasha Dsouza brings more than 20 years of experience connecting consumer insights, food science, product innovation and commercial leadership. As Chief Insights Officer, she helps brands understand what matters to people and turn that understanding into products and decisions with purpose. Her work combines scientific depth, a practical business perspective and direct collaboration with clients.

Meet Natasha

Your main contact

+1 (207) 299-2433Connect with Natasha
Our Services

Four practice areas.
One connected view.

Brand, Consumer, Product and Analytics define where we help. Bring us one focused question or connect the areas around a bigger business decision.

Brand strategy

Brand Strategy

Turning consumer opportunities into distinctive positioning and market strategies.

Explore brand strategy
Consumer research

Consumer Research

Understanding what people need, value, and choose.

Explore consumer research
Product innovation

Product Innovation

Connecting sensory experience, product science, and consumer preference.

Explore product innovation
Analytics

Marketing Analytics

Making data, measurement, and AI more useful for growth decisions.

Explore marketing analytics
Selected work

Case studies

Ready-to-eat meal in transparent packaging — illustrative photograph
The Consumory engagement · Brand & Product Fit

Optimizing an Ethnic Ready-to-Eat Meal True to Its Heritage

The Challenge: Optimize a culturally authentic ready-to-eat meal while respecting its heritage.

Our Approach: Combine consumer and cultural understanding to inform product and brand decisions.

The Deliverables: An insight deck covering product optimization, brand design refinement and a go-to-market marketing plan.

Participants discussing research findings in a workshop — illustrative photograph
Research experience · Consumer Understanding

Global Research for Front-of-Pack Messaging & Product Reformulation

The Challenge: Understand consumer acceptance of messaging associated with product reformulation across markets.

Our Approach: Develop global research studies of front-of-pack and back-panel messages.

The Outcome: Insights identified compelling messaging that addressed consumer acceptance across markets.

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Ideas & perspectives

In focus: better questions, stronger insight.

Perspectives on consumer behavior, sensory understanding, product innovation and decision intelligence.

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Ways to work with us

The right support.
For your next decision.

Every engagement is tailored to your challenge and led by experienced senior advisors.

Get clarity

Decision sprint

Get clarity and a practical path forward for a critical decision.

Build confidence

Build & validate

Strengthen a concept, product or positioning through focused research and testing.

Guide growth

Growth intelligence

Turn customer, marketing and business data into smarter growth decisions.

Extend your team

Embedded partnership

Extend your team with senior expertise and hands-on support for ongoing challenges.

Discuss Your Challenge

Connected disciplines. One approach.

How we connect
the work.

We combine disciplines to fit each client’s challenge.

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ResearchStrategyProduct scienceAnalyticsTechnology

Select a discipline to explore its contribution.

A connected discipline

Research

Understand needs and behavior.

Explore consumer research

A connected discipline

Strategy

Define direction and opportunity.

Explore brand strategy

A connected discipline

Product science

Create experiences consumers value.

Explore product innovation

A connected discipline

Analytics

Turn evidence into better decisions.

Explore marketing analytics

A connected discipline

Technology

Enable smarter, faster execution.

Explore analytics & technology

Find the right level of support

How we work

A rigorous,
human-centered process.

We work directly with your team and tailor our methods to your challenge.

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01ExploreUnderstand the challenge.02ConnectBring together the right evidence.03ActivateTurn insight into action.
Where we are

Connected across places.

Based in California, with a presence in Minnesota and New Delhi, India.

Team working
Let’s talk

Let’s explore what comes next.

Tell us what you’re trying to solve, and we’ll be in touch.

Start a Conversation

Email info@theconsumory.com or call +1 (207) 299-2433.

Better products. Deeper consumer understanding. Smarter growth.

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