The Consumory
Welcome to The Consumory. Your dedicated strategic ally. We specialize in a comprehensive suite of solutions tailored to address your distinct business hurdles. Our expertise encompasses Consumer Insights and Strategy, Product Innovation, Marketing Analytics, and cutting-edge AI technologies. We're here to unlock solutions for your one-of-a-kind business challenges.
About Us
The Consumory is a boutique brand, consumer and product insights agency to help small companies bring their vision alive. If you have a product you believe in and are seeking that extra oomph in how to talk about it in the social space, to creating a marketing plan or just need help optimizing a product we are here to help. Through brand creation, strategy development, effective marketing strategies, and sales support, we guide your brand every step of the way.
What We Do
01
BRAND
Communications development
Go-to-Market Strategy
Brand design
Market research
Consumer segmentation
02
CONSUMER
Concept testing
Pack testing
Price understanding
Competitive benchmarking
In-store testing
Shop-Along's
03
PRODUCT
Drivers of Liking
Sensory profiling
Ingredient quality
Sensory training
04
ANALYTICS
Marketing Measurement
Media Mix & Attribution
Campaign Optimization
Propensity Modeling
Targeting & Personalization
Digital Marketing
Full stack Martech
GenAI Enablement
​
Work we have done
BRAND PRODUCT FIT
An entrepreneur approached us for help in optimizing a ethnic ready to eat meal that was true to its heritage. Through consumer and culture understanding, we were able to put together an insight deck on areas for opportunity in product optimization, brand design refinement and a marketing plan.
​
CONSUMER UNDERSTANDING
Developed global research studies to determine acceptance of front of pack and back panel messaging to enable product reformulation. the insights helped pick the most compelling message without consumer alienation.
United States
Tel. +1-207-299-0300
California | Minnesota
​
India
​
​
New Delhi, India
​
